Where readers move their eyes, while proceeding forward along lines of text, has long been assumed to be determined in a top-down word-based manner. According to this classical view, readers of alphabetic languages would invariably program their saccades towards the center of peripheral target words, as selected based on the (expected) needs of ongoing (word-identification) processing, and the variability in within-word landing positions would exclusively result from systematic and random errors. Here we put this predominant hypothesis to a strong test by estimating the respective influences of language-related variables (word frequency and word predictability) and lower-level visuo-motor factors (word length and saccadic launch-site distance to the beginning of words) on both word-skipping likelihood and within-word landing positions. Our eye-movement data were collected while forty participants read 316 pairs of sentences, that differed only by one word, the prime; this was either semantically related or unrelated to a following test word of variable frequency and length. We found that low-level visuo-motor variables largely predominated in determining which word would be fixated next, and where in a word the eye would land. In comparison, language-related variables only had tiny influences. Yet, linguistic variables affected both the likelihood of word skipping and within-word initial landing positions, all depending on the words’ length and how far on average the eye landed from the word boundaries, but pending the word could benefit from peripheral preview. These findings provide a strong case against the predominant word-based account of eye-movement guidance during reading, by showing that saccades are primarily driven by low-level visuo-motor processes, regardless of word boundaries, while being overall subject to subtle, one-off, language-based modulations. Our results also suggest that overall distributions of saccades’ landing positions, instead of truncated within-word landing-site distributions, should be used for a better understanding of eye-movement guidance during reading.